Budweiser to launch a symbol indicating its beers are brewed with 100% Renewable Electricity
Davos, January 2018: Budweiser has launched a renewable electricity symbol that indicates when a Budweiser beer is brewed with 100% renewable electricity. Budweiser is committed to brewing all of its beers around the world with 100% renewable electricity by 2025, in line with parent company AB InBev’s commitment to source all purchased electricity from renewable sources.
The symbol will appear on the label of every Budweiser brewed in the United States beginning in spring 2018 – the first country where the beer will be brewed using 100% renewable electricity. The U.S. electricity will be sourced from the Thunder Ranch Wind Farm in Oklahoma, which is powered by Enel Green Power. The label will then roll out to additional markets as they reach 100% renewable electricity in their Budweiser brewing operations.
Budweiser is inviting other brands to adopt the symbol to help build a movement to celebrate renewable electricity use as a way to tackle climate change. Budweiser is encouraging other brands to use the symbol on any product that is made using 100% renewable electricity.
Budweiser is committed to a building a brighter future and is proud to use its iconic brand to play a role in driving meaningful change on a global scale. 41 million Budweisers are sold on average every day around the world, and switching to renewable electricity in Budweiser brewing operations will correspond to taking 48,000 passenger cars off the road every year.
Brian Perkins, Global VP at Budweiser, said: “We know that climate change is an important issue for consumers. However, they aren’t sure how their everyday actions can make a difference. The renewable electricity symbol helps consumers make smarter everyday choices that can have a positive, meaningful impact.”
Tony Milikin, Chief Sustainability Officer of AB InBev, added: “To brew the perfect beer we need the highest quality natural ingredients. This is why we’re working to ensure a thriving, sustainable environment for the next 100 years and beyond.”
Budweiser is working alongside a number of NGOs and with Accenture to develop a process and guidelines to encourage other brands to adopt the symbol.
Peter Lacy, Senior Managing Director of Growth, Strategy & Sustainability at Accenture Strategy, said: “We’re proud to work with Budweiser on this innovative ambition. We know that consumers are key to a sustainable economy, and we encourage other consumer goods brands to celebrate their own journeys to renewable electricity.”
Speaking on behalf of the RE100, a group of companies committed to 100% renewable power, The Climate Group CEO Helen Clarkson said: “Leading companies know it makes business sense to switch to renewables and cut greenhouse emissions. But to deliver on the Paris Agreement, we need to go further and faster. I am delighted to see that Budweiser is taking a leading position on renewable electricity in the US as part of parent company AB Inbev’s commitment to going 100% renewable globally through the RE100 campaign.”
We at AB InBev look forward to a cleaner, brighter future and invite you to join us.