Smart drinking

It’s at the core of our beliefs, it’s why we are also firmly committed to fostering a culture of smart drinking and supporting our customers to make responsible choices.

We take our role in shifting social norms and behaviours around the harmful use of alcohol very seriously. It’s the right thing to do for our customers and everyone we work with. Our business is beer and we want to make sure that every experience with beer is a positive one! That's why we have set ourselves four important Smart Drinking goals.