Festive drinks with friends as we unveiled our new e-truck
friends for drinks to kick off the festive season is always a good idea.
Especially when it gives us the chance to share new about an exciting new
what we did earlier this month when we invited VIP guests to Brussels over some
of our no and low-alcohol beers as we unveiled the latest addition to our AB
InBev fleet, our CyBEERtruck!
new e-truck, built by Volvo will be delivering beers around Belgium from Spring
2020 and we were delighted to welcome Krista Walsh, Volvo’s director for
Communication and Sustainability affairs to the event. “It’s your job
to make the best beer, and our job to deliver it to your consumers the most
sustainable way” she told the guests.
White, our VP for Procurement and Sustainability explained how investment in
green logistics is an important strand of our strategy to embed sustainability
at every touch point of our brewing business; “Beer is a very simple
and natural product and we rely on a healthy natural environment and a thriving
community to conduct our business. Sustainability is now embedded in every area
of our business”
our VP Legal and Corporate Affairs, Cybelle Royce, thanked Volvo for their
collaboration saying “By working with like-minded forward-thinking partners
we can bring green technology on a larger scale and work on a sustainable
future at a faster pace”.
the evening our guests had an opportunity to inspect the new truck for
themselves as well as sampling snacks which are made from smart proteins,
developed from the saved grains in our brewing process, a great example of the
circular economy in action.
of course let’s not forget the beer, the low and no-alcohol beer we served on
the evening is available across many of our brands in Europe as we encourage
smart drinking among our consumers as we want every experience with beer to be
a positive one.
Sustainability and smart drinking, we had plenty to celebrate as we continue to deliver on these goals on the eve of a new decade. In the meantime, thank you to everyone who joined us on the evening, and cheers to all of our friends across Europe. Here are some pictures of the evening, including the star of the show…keep an eye out for the CyBEERtruck in the new year as it delivers our beers across Belgium.