Today, AB InBev introduces its new esports platform https://thecooldown.gg/. The original idea stems from a winning Beer Garage project team back in 2019. Since, it has gone through many iterations in order to become what we hope to be more than just a platform but a thriving community for fans across the world.
TheCooldown.gg is entirely focused on the newest media revolution, esports. The competitive gaming world has been on the rise for a number of years, with more than 6.5 million monthly viewers in the UK alone and over £1 billion global turnover. The remarkable fact is that esports reaches a target audience (21 – 35 years old) that is often beyond reach on current platforms and media. With Cooldown, esports fans can look and ask for viewing parties in their local bars, opening a new pastime for friends in these post-covid times. At the same time, it offers an opportunity to our bar partners to tap into the unbridled growth of an emerging industry.
To celebrate its initial (UK-focused) launch, Cooldown will collaborate with one of the world’s largest esports teams, OpTic Gaming. OpTic’s fans, known as the Green Wall, are some of the most ardent esports fans in the world, with an enormous fan base in the UK as well. “When AB InBev contacted us with their proposal to bring together esports fans at bars and locations to watch esports together, we were instantly on board. Our fans are an incredibly cohesive community and are always eager to support us together, but lacked the opportunity to do so. CoolDown cleverly fills that void the GreenWall and that is why we wanted to contribute as much as possible” Hector “HECZ” Rodriguez – Founder OpTic gaming
Accompanying the launch of the platform is a £10,000 giveaway with a myriad of prizes geared towards gamers and esports, including custom PS5’s, gaming chairs, game vouchers and much more. This all culminates in an online tournament with Optic and a dazzling official OpTic Gaming viewing party on the 24th of July, where fans can come together and watch the final Call of Duty Major unfold before their very eyes in London
In the upcoming months, the platform will not only provide bars and fans with an overview of esports events and locations, but also highlight major esports news and allow fans to engage in a fantasy esports league.