On June 20, AB InBev was the proud sponsor of Makers’ Town, held in Brussels Autoworld. This unique event supported by the European Commission brings together Europe’s “Makers”, a new wave of entrepreneurs and Do-It-Yourself experts, along with business leaders and European policy makers to showcase and share their most innovative ideas.
Every year, the European Commission’s Directorate General for Environment organizes the EU Green Week to debate and discuss European environmental policy. This year the EU has been supporting nature, environment and climate action for 25 years. To celebrate this milestone the LIFE community is organizing a series of events around Europe during May 2017.
This week, we launched the first beer train in Belgium. The train will transport Jupiler by rail between our brewery in Jupille, Wallonia, and the Delhaize distribution centre in Ninove in East Flanders. Once this project runs at full capacity, it will remove the equivalent of 5000 lorries from the roads every year.
On 18 May we had the pleasure to welcome a delegation of the European Commission to our offices for a very successful meeting and tour of the Leuven brewery. The delegation consisted of 15 members of the European Commission’s Directorate General for Environment.
The beer festival calendar traverses the globe and interacts with millions of beer lovers each year. Sampling diverse beers alongside culinary delights and, often, live entertainment is a pastime enjoyed around the world - and 2017 will not disappoint. Here’s what the beer festival world can offer this year…
Today we announce our company-wide commitment to secure 100% of purchased electricity from renewable sources across our global operations by 2025. This will cut 30% of our operational carbon footprint. As a result, we will be the largest corporate direct purchaser of renewable electricity in the consumer goods sector globally.
On the 1st of July, we launched two projects with co-funding of the European Commission: LIFE BEVERAGE and LIFE REFRESHMENT. The EU grants co-funding to projects with European added value supporting environmental, nature and climate action projects throughout the EU. These projects are hence completely in line with our ambition to contribute to a better world and continue to work on the pillars of sustainability and social responsibility throughout our entire value chain.