On June 20, AB InBev was the proud sponsor of Makers’ Town, held in Brussels Autoworld. This unique event supported by the European Commission brings together Europe’s “Makers”, a new wave of entrepreneurs and Do-It-Yourself experts, along with business leaders and European policy makers to showcase and share their most innovative ideas.
Every year, the European Commission’s Directorate General for Environment organizes the EU Green Week to debate and discuss European environmental policy. This year the EU has been supporting nature, environment and climate action for 25 years. To celebrate this milestone the LIFE community is organizing a series of events around Europe during May 2017.
This week, we launched the first beer train in Belgium. The train will transport Jupiler by rail between our brewery in Jupille, Wallonia, and the Delhaize distribution centre in Ninove in East Flanders. Once this project runs at full capacity, it will remove the equivalent of 5000 lorries from the roads every year.
On 18 May we had the pleasure to welcome a delegation of the European Commission to our offices for a very successful meeting and tour of the Leuven brewery. The delegation consisted of 15 members of the European Commission’s Directorate General for Environment.
Today we announce our company-wide commitment to secure 100% of purchased electricity from renewable sources across our global operations by 2025. This will cut 30% of our operational carbon footprint. As a result, we will be the largest corporate direct purchaser of renewable electricity in the consumer goods sector globally.
On the 1st of July, we launched two projects with co-funding of the European Commission: LIFE BEVERAGE and LIFE REFRESHMENT. The EU grants co-funding to projects with European added value supporting environmental, nature and climate action projects throughout the EU. These projects are hence completely in line with our ambition to contribute to a better world and continue to work on the pillars of sustainability and social responsibility throughout our entire value chain.
Today, at the WEF, Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” campaign with Water.org, co-founded by Matt Damon and Gary White. Through this partnership, we aim to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
Last year, we shared a set of articles highlighting different initiatives that contribute to build a better world, to provide a multi-angle insight on our company. Because our world keeps changing, we bring you a sequel today with new stories putting leadership, innovation and environment at the top of our agenda.
On World Environment Day, we celebrated how bringing people together allows us to have a greater impact on the environment and in the communities where we live and work. We don’t only protect natural resources, but also defend the places where our consumers can enjoy their favorite brands. With this spirit, for the third year in a row, Corona commits to improve beach accessibility and increase environmental protection of beach areas with Corona Save the Beach in Europe.