Welcome to our blog!

Welcome to our blog!

Innovation, Cleaner world
Networking meeting with LIFE OPTIMELT

Networking meeting with LIFE OPTIMELT

On the 30th of May a networking session was held between representatives of the LIFE BEVERAGE, LIFE REFRESHMENT and LIFE OPTIMELT projects. LIFE OPTIMELT (LIFE CCM/NL/000121) was met in the LIFE kick-off meeting of the LIFE BEVERAGE project. 

Innovation, Cleaner world
Makers' town: LIFE BEVERAGE and LIFE REFRESHMENT

Makers' town: LIFE BEVERAGE and LIFE REFRESHMENT

On June 20, AB InBev was the proud sponsor of Makers’ Town, held in Brussels Autoworld. This unique event supported by the European Commission brings together Europe’s “Makers”, a new wave of entrepreneurs and Do-It-Yourself experts, along with business leaders and European policy makers to showcase and share their most innovative ideas.

Innovation, Cleaner world
LIFE information day: EU Green Week

LIFE information day: EU Green Week

Every year, the European Commission’s Directorate General for Environment organizes the EU Green Week to debate and discuss European environmental policy. This year the EU has been supporting nature, environment and climate action for 25 years. To celebrate this milestone the LIFE community is organizing a series of events around Europe during May 2017. 

Innovation, Economic contribution, Cleaner world
All aboard! Beer train to replace 5000 lorries

All aboard! Beer train to replace 5000 lorries

This week, we launched the first beer train in Belgium. The train will transport Jupiler by rail between our brewery in Jupille, Wallonia, and the Delhaize distribution centre in Ninove in East Flanders. Once this project runs at full capacity, it will remove the equivalent of 5000 lorries from the roads every year.

Innovation, Economic contribution, Cleaner world
European Commission visits AB InBev

European Commission visits AB InBev

On 18 May we had the pleasure to welcome a delegation of the European Commission to our offices for a very successful meeting and tour of the Leuven brewery. The delegation consisted of 15 members of the European Commission’s Directorate General for Environment. 

Innovation, Economic contribution, Healthier world, Cleaner world
Launching two LIFE projects

Launching two LIFE projects

On the 1st of July, we launched two projects with co-funding of the European Commission: LIFE BEVERAGE and LIFE REFRESHMENT. The EU grants co-funding to projects with European added value supporting environmental, nature and climate action projects throughout the EU. These projects are hence completely in line with our ambition to contribute to a better world and continue to work on the pillars of sustainability and social responsibility throughout our entire value chain.

Innovation, Economic contribution, Consumer information, Healthier world, Cleaner world
Bringing people together for a better world

Bringing people together for a better world

Last year, we shared a set of articles highlighting different initiatives that contribute to build a better world, to provide a multi-angle insight on our company. Because our world keeps changing, we bring you a sequel today with new stories putting leadership, innovation and environment at the top of our agenda.

Innovation, Healthier world
Empowering our consumers through choice: the launch of Jupiler 0,0%

Empowering our consumers through choice: the launch of Jupiler 0,0%

As part of our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025, we committed to foster a culture of smart drinking by positively influencing social norms and empowering consumers through choice. One result of our efforts is Jupiler 0,0%, which was launched last week.

Innovation, Economic contribution
Welcome to The World Of Beer!

Welcome to The World Of Beer!

Have you ever wondered about the various ways in which beer touches our lives? From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes used as a natural  source of nutrition and sometimes as an effective political tool. Because there is so much in beer to discover, we launched The World Of Beer.

Innovation, Consumer information, Healthier world
An update on our consumer information project: providing the information consumers want

An update on our consumer information project: providing the information consumers want

The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products.