Welcome to our blog!

Welcome to our blog!

Innovation, Economic contribution, Cleaner world
All aboard! Beer train to replace 5000 lorries

All aboard! Beer train to replace 5000 lorries

This week, we launched the first beer train in Belgium. The train will transport Jupiler by rail between our brewery in Jupille, Wallonia, and the Delhaize distribution centre in Ninove in East Flanders. Once this project runs at full capacity, it will remove the equivalent of 5000 lorries from the roads every year.

Innovation, Economic contribution, Cleaner world
European Commission visits AB InBev

European Commission visits AB InBev

On 18 May we had the pleasure to welcome a delegation of the European Commission to our offices for a very successful meeting and tour of the Leuven brewery. The delegation consisted of 15 members of the European Commission’s Directorate General for Environment. 

Innovation, Economic contribution, Healthier world, Cleaner world
Launching two LIFE projects

Launching two LIFE projects

On the 1st of July, we launched two projects with co-funding of the European Commission: LIFE BEVERAGE and LIFE REFRESHMENT. The EU grants co-funding to projects with European added value supporting environmental, nature and climate action projects throughout the EU. These projects are hence completely in line with our ambition to contribute to a better world and continue to work on the pillars of sustainability and social responsibility throughout our entire value chain.

Innovation, Economic contribution, Consumer information, Healthier world, Cleaner world
Bringing people together for a better world

Bringing people together for a better world

Last year, we shared a set of articles highlighting different initiatives that contribute to build a better world, to provide a multi-angle insight on our company. Because our world keeps changing, we bring you a sequel today with new stories putting leadership, innovation and environment at the top of our agenda.

Innovation, Healthier world
Empowering our consumers through choice: the launch of Jupiler 0,0%

Empowering our consumers through choice: the launch of Jupiler 0,0%

As part of our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025, we committed to foster a culture of smart drinking by positively influencing social norms and empowering consumers through choice. One result of our efforts is Jupiler 0,0%, which was launched last week.

Innovation, Economic contribution
Welcome to The World Of Beer!

Welcome to The World Of Beer!

Have you ever wondered about the various ways in which beer touches our lives? From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes used as a natural  source of nutrition and sometimes as an effective political tool. Because there is so much in beer to discover, we launched The World Of Beer.

Innovation, Consumer information, Healthier world
An update on our consumer information project: providing the information consumers want

An update on our consumer information project: providing the information consumers want

The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products. 

Innovation, Excise and taxes, Economic contribution, Growing world
How can we boost investments in the EU?

How can we boost investments in the EU?

Today, our European President Stuart MacFarlane spoke at the High-Level Conference on “Europe as an Investment Destination. The event was convened by the European Commission in the context of the implementation of the European Fund for Strategic Investments, a 315 billion Euros initiative launched by the President of the European Commission Jean-Claude Juncker, to stir growth and competitiveness in the EU. 

Innovation, Economic contribution, Cleaner world
Global stories for a Better World

Global stories for a Better World

We were able to provide a great multi-angle insight on our company with a set of interesting articles on AB InBev that has been published in Belgian financial newspapers De Tijd and L’Echo. We believe these stories are worth to be further spread.

Innovation, Growing world
Being part of a wider barley growers network: a mutual benefit

Being part of a wider barley growers network: a mutual benefit

Barley is one of the main ingredients of beer and therefore its availability and quality are crucial to our company’s future and success. However, with the rise of crop issues due to increasingly erratic climate patterns, farmers are moving away from malting barley in favour of crops with simpler management and more predictable revenues. In order to be able to keep brewing great beers in future, it is essential that malting barley remains a relevant and attractive crop to the best growers in the world.