Last week we set up a social experiment at Ginette Bar on Brussels' Place du Luxembourg - a blind taste test between our regular and non-alcoholic beer. Could you tell? More than 130 people tried either Jupiler regular or Jupiler 0,0. The majority were given regular Jupiler but more than half of them thought they were drinking Jupiler 0,0.
The event formed part of our celebrating the 9th edition of our Global Be(er) Responsible Day. On this day, we share our passion for Smart Drinking, which includes our commitment to ensure that No- or Lower- Alcohol beer products represent at least 20% of our global beer volume by the end of 2025. We believe in coice, and that every experience with beer should be a positive one. All our offices around the world come together on Friday 14th to contribute to a healthier world, a Better World. To learn more about our Smart Drinking Goals, please visit https://www.ab-inbev.com/what-we-do/smart-drinking/smart-drinking-goals.html