On the 1st of July, we launched two projects with co-funding of the European Commission: LIFE BEVERAGE and LIFE REFRESHMENT. The EU grants co-funding to projects with European added value supporting environmental, nature and climate action projects throughout the EU. These projects are hence completely in line with our ambition to contribute to a better world and continue to work on the pillars of sustainability and social responsibility throughout our entire value chain.
The European Commission adopted today a report on the mandatory labelling of the list of ingredients and the nutrition declaration for alcoholic beverages. The Commission invites the alcoholic beverages' industry to develop, within a year, a self-regulatory proposal aiming to provide information on ingredients and nutrition of all alcoholic beverages.
'Dry January' may be over for another year, but the concept continues to divide opinion. While some will be feeling proud of their achievement, others will have succumbed to the odd cheeky pint. The rest will just be relieved to have their mates back in the pub.
Last year, we shared a set of articles highlighting different initiatives that contribute to build a better world, to provide a multi-angle insight on our company. Because our world keeps changing, we bring you a sequel today with new stories putting leadership, innovation and environment at the top of our agenda.
With our Global Smart Drinking Goals, which were launched a year ago, we deepened our commitment to reduce the harmful use of alcohol. At AB InBev, and as the leading global brewer, we believe that offering our consumers a wider choice of products with different alcohol strengths is key to helping them make smart drinking decisions.
One year ago, we launched the initiative to provide consumers in Europe with full ingredients and nutritional values for our beers; both on label and online. As the world’s leading brewer, we believe we have a responsibility to our consumers to clearly provide the information they need to make smarter choices that are right for them.
As part of our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025, we committed to foster a culture of smart drinking by positively influencing social norms and empowering consumers through choice. One result of our efforts is Jupiler 0,0%, which was launched last week.
The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products.
Last Friday, we celebrated Global Be(er) Responsible Day (GBRD), a global beer industry-wide initiative that brings people together to raise awareness about the importance of making smart drinking choices. We would like to take this day as an opportunity to share with you our progress on achieving our Global Smart Drinking Goals, which we launched last year.