Today, at the WEF, Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” campaign with Water.org, co-founded by Matt Damon and Gary White. Through this partnership, we aim to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
Today, our European President Stuart MacFarlane spoke at the High-Level Conference on “Europe as an Investment Destination”. The event was convened by the European Commission in the context of the implementation of the European Fund for Strategic Investments, a 315 billion Euros initiative launched by the President of the European Commission Jean-Claude Juncker, to stir growth and competitiveness in the EU.
Barley is one of the main ingredients of beer and therefore its availability and quality are crucial to our company’s future and success. However, with the rise of crop issues due to increasingly erratic climate patterns, farmers are moving away from malting barley in favour of crops with simpler management and more predictable revenues. In order to be able to keep brewing great beers in future, it is essential that malting barley remains a relevant and attractive crop to the best growers in the world.