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Stella Artois and Water.org buy a lady a drink

, By: Heleen Vanhoudt, CSR & External Communications Officer Europe
Stella Artois and Water.org buy a lady a drink

Water crises and equitable access to safe water have long been named a top global risk by the World Economic Forum (WEF). Yet 663 million people live without daily access to safe water. This crisis disproportionately affects women and children, who spend millions of hours a day collection water instead of working, caring for family or attending school. The economic, social and environmental impacts of this reality hamper the growth and security of families, communities and economies around the world.

Today, at the WEF, Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” campaign with Water.org, co-founded by Matt Damon and Gary White. Through this partnership, we aim to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.

Consumers can get involved and help end the global water crisis by purchasing new Limited-Edition Stella Artois Chalices. For every Chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world. To date, more than 225,000 Limited-Edition Chalices have been sold through the “Buy a Lady a Drink” program. This year’s Chalices feature unique designs by three influential artists – Lisa Mam from Cambodia, Fernando Chamerelli from Brazil and Eria Nsubuga from Uganda. Each design reflects the artist’s experience and artistic interpretation of the global water crisis in their country and represents one of the countries where Water.org provides support.

Watch the video below and join the conversation online @StellaArtois

 

Heleen Vanhoudt

Heleen Vanhoudt

CSR & External Communications Officer Europe

As CSR officer at AB InBev, I have the opportunity to combine my passion for corporate communication and my love for beer. I am convinced that an open dialogue between a company and its stakeholders is key for building sustainable relationships. As beer is the original social network, it brings people together. Through this blog, I also hope to bring people together and share our stories about our contribution to build a better world.