Welcome to our blog!

Welcome to our blog!

Welcome to The World Of Beer!

, By: Paola de La Baume, Public Affairs Manager Europe
Welcome to The World Of Beer!

Have you ever wondered about the various ways in which beer touches our lives? From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes considered a natural  source of nutrition and sometimes used as a political tool.

Because there is so much in beer to discover, we launched The World Of Beer, the first webdoc (short for: website documentary) which tells you all you wish to know about this thousand year-old beverage.

We have taken a look at the numerous ways in which beer touches our daily lives – from history and politics, to health and economics. We’re looking at the odd, quirky, and wonderful ways the brew is viewed, tasted, regulated, and sold across Europe.

Our hope is that you come in, sample a story and decide to stick around (and click around!) through the various videos, animations, facts and figures we’ve gathered here. If you see something that strikes you, feel free to share it.

Click here and start exploring the world of beer as you’ve never seen it before.