The global food system is under increasing pressure. Factors like heightened weather unpredictability and population increase add insecurity to food production schedules. In Europe, consumers and policy-makers continue to put pressure on producers to more sustainably plant, produce, process, label and distribute food and drinks. European governments are responding with actions like France’s Special Convention on food or Europe’s proposed Common Agricultural Policy.
You’d be surprised – beer is responsible for scientific discoveries, breakthroughs in modern medicine and perhaps the very start of civilization itself... From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes considered a natural source of nutrition and sometimes used as a political tool.
This week, we launched the first beer train in Belgium. The train will transport Jupiler by rail between our brewery in Jupille, Wallonia, and the Delhaize distribution centre in Ninove in East Flanders. Once this project runs at full capacity, it will remove the equivalent of 5000 lorries from the roads every year.
On 18 May we had the pleasure to welcome a delegation of the European Commission to our offices for a very successful meeting and tour of the Leuven brewery. The delegation consisted of 15 members of the European Commission’s Directorate General for Environment.
On the 1st of July, we launched two projects with co-funding of the European Commission: LIFE BEVERAGE and LIFE REFRESHMENT. The EU grants co-funding to projects with European added value supporting environmental, nature and climate action projects throughout the EU. These projects are hence completely in line with our ambition to contribute to a better world and continue to work on the pillars of sustainability and social responsibility throughout our entire value chain.
Today, at the WEF, Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” campaign with Water.org, co-founded by Matt Damon and Gary White. Through this partnership, we aim to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
Last year, we shared a set of articles highlighting different initiatives that contribute to build a better world, to provide a multi-angle insight on our company. Because our world keeps changing, we bring you a sequel today with new stories putting leadership, innovation and environment at the top of our agenda.
Have you ever wondered about the various ways in which beer touches our lives? From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes used as a natural source of nutrition and sometimes as an effective political tool. Because there is so much in beer to discover, we launched The World Of Beer.
Today, our European President Stuart MacFarlane spoke at the High-Level Conference on “Europe as an Investment Destination”. The event was convened by the European Commission in the context of the implementation of the European Fund for Strategic Investments, a 315 billion Euros initiative launched by the President of the European Commission Jean-Claude Juncker, to stir growth and competitiveness in the EU.