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Welcome to our blog!

Consumer information, Healthier world
Anheuser-Busch InBev welcomes the European Commission’s report on the mandatory labelling of the list of ingredients and the nutrition declaration for alcoholic beverages

Anheuser-Busch InBev welcomes the European Commission’s report on the mandatory labelling of the list of ingredients and the nutrition declaration for alcoholic beverages

The European Commission adopted today a report on the mandatory labelling of the list of ingredients and the nutrition declaration for alcoholic beverages. The Commission invites the alcoholic beverages' industry to develop, within a year, a self-regulatory proposal aiming to provide information on ingredients and nutrition of all alcoholic beverages.

Innovation, Economic contribution, Consumer information, Healthier world, Cleaner world
Bringing people together for a better world

Bringing people together for a better world

Last year, we shared a set of articles highlighting different initiatives that contribute to build a better world, to provide a multi-angle insight on our company. Because our world keeps changing, we bring you a sequel today with new stories putting leadership, innovation and environment at the top of our agenda.

Consumer information, Healthier world
Sharing our progress on consumer information

Sharing our progress on consumer information

One year ago, we launched the initiative to provide consumers in Europe with full ingredients and nutritional values for our beers; both on label and online. As the world’s leading brewer, we believe we have a responsibility to our consumers to clearly provide the information they need to make smarter choices that are right for them.

Innovation, Consumer information, Healthier world
An update on our consumer information project: providing the information consumers want

An update on our consumer information project: providing the information consumers want

The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products. 

Consumer information, Healthier world
Ingredient and Nutrition Info on our Beers as of 2016

Ingredient and Nutrition Info on our Beers as of 2016

Awareness Week on Alcohol Related Harm 2015 is taking place this week and it’s a good time to share our progress on implementing our commitment on consumer information. Under this commitment, we will provide consumers in Europe with full ingredient and nutritional values (the ‘Big 7’: energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt) on our beers; on label and online. 

Consumer information
Our Work to Help Reduce Alcohol-Related Harm: Taking Stock

Our Work to Help Reduce Alcohol-Related Harm: Taking Stock

As members of the European Alcohol Health Forum (EAHF), we’ve worked in recent years to achieve ambitious commitments by undertaking concrete actions to address alcohol-related harm. And to ensure our words have turned into actions, we’ve asked PricewaterhouseCoopers (PwC) to independently audit our progress. The results of that audit have just been published and we wanted to share it with you. 

Consumer information
Better Regulation: from Theory to Practice

Better Regulation: from Theory to Practice

Last week’s ‘Better Regulation package’ is, rightly, the talk of the town. Given EU citizens’ alarming levels of scepticism, even cynicism, towards the EU, it is high time for the Commission to consider how it can make EU law-making more accountable to citizens and ensure it is seen to add value.

 

 

Consumer information
MEPs to EU Health Ministers: “The ball is in your court”

MEPs to EU Health Ministers: “The ball is in your court”

The die has been cast in the European Parliament’s Committee on the Environment and Public Health: On 31 March, Committee members adopted a resolution on the EU Alcohol Strategy and at AB InBev, we’re happy that their efforts are moving this debate forward.