Around 8 million tons of plastic waste enter the oceans each year.
If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.
These are just two reasons why, on International Recycling Day, Corona announced a partnership to help end marine plastic pollution, one of the biggest threats to the health and survival of the planet’s most important ecosystem – the world’s oceans.
In collaboration with marine organization Parley for the Oceans, Corona has pledged to protect 100 islands from marine plastic pollution by 2020.
Parley works with the U.N., global leaders, activists and brands to reduce ocean plastic by cleaning it up, using alternative materials and finding innovative ways to upcycle waste.
The beach and ocean are Corona’s home, and the brand
is committed to protecting its heart and homeland.
The long-term partnership launches with a plan to protect islands in six key regions – Mexico, the Maldives, Australia, Chile, Italy and the Dominican Republic.
The brand has a history of engaging local communities to clean their beaches, explains Thiago Zanettini, Corona’s Global Vice President.
“Our brand is at home at the beach and we always tried our best to protect it,” he says.
“More than four years ago we started a global initiative called ‘Save the Beach’ in several countries around the world, featuring a robust network of more than 50,000 volunteers in Mexico.
“The partnership with Parley for the Oceans is an evolution of our work to protect paradise in a global, sustainable and disruptive way by focusing on protecting 100 islands – the most iconic symbols of Corona’s paradise.”
Parley’s A.I.R strategy
Corona is implementing the Parley Avoid, Intercept, Redesign strategy, from brewery and distribution to head office colleagues, with collaborative engagement at its core.
Corona and Parley are also engaging like-minded global ambassadors to drive awareness of the problem.
Many actors, artists, filmmakers and scientists attended Parley Ocean School in the Maldives, an immersive experience bringing together a variety of different people in the ultimate classroom, the Indian Ocean.
“The Maldives was an eye-opening experience,” said Diego Luna, actor and Corona x Parley ambassador. “You see the problem up close and you realize that we are destroying paradise through our careless use of plastic.
“All of us can be part of the solution and help our beaches and oceans by taking simple actions to use less plastic in our daily lives, recycle more, and educate the people around us to do the same.”
In addition to the pledge to protect 100 Islands, Corona is also reducing plastic use across all events, including Corona Sunsets – the worldwide series of festivals – reaching more than 350,000 consumers each year.
For more information about the Corona and Parley partnership visit: www.coronaxparley.com