Welcome to our blog!

Welcome to our blog!

Innovation, Economic contribution, Consumer information, Healthier world, Cleaner world
Bringing people together for a better world

Bringing people together for a better world

Last year, we shared a set of articles highlighting different initiatives that contribute to build a better world, to provide a multi-angle insight on our company. Because our world keeps changing, we bring you a sequel today with new stories putting leadership, innovation and environment at the top of our agenda.

Healthier world
New Brussels Bubbles

New Brussels Bubbles

With our Global Smart Drinking Goals, which were launched a year ago, we deepened our commitment to reduce the harmful use of alcohol. At AB InBev, and as the leading global brewer, we believe that offering our consumers a wider choice of products with different alcohol strengths is key to helping them make smart drinking decisions.

Consumer information, Healthier world
Sharing our progress on consumer information

Sharing our progress on consumer information

One year ago, we launched the initiative to provide consumers in Europe with full ingredients and nutritional values for our beers; both on label and online. As the world’s leading brewer, we believe we have a responsibility to our consumers to clearly provide the information they need to make smarter choices that are right for them.

Innovation, Healthier world
Empowering our consumers through choice: the launch of Jupiler 0,0%

Empowering our consumers through choice: the launch of Jupiler 0,0%

As part of our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025, we committed to foster a culture of smart drinking by positively influencing social norms and empowering consumers through choice. One result of our efforts is Jupiler 0,0%, which was launched last week.

Becoming the first truly global brewer

Becoming the first truly global brewer

We are pleased to share that AB InBev and SABMiller have now combined into one company following the closing of our transaction. Together, we will be able to do more than either company could separately. As a truly global brewer, we are building a company to last – not just for a decade, but for the next 100 years. 

Innovation, Economic contribution
Welcome to The World Of Beer!

Welcome to The World Of Beer!

Have you ever wondered about the various ways in which beer touches our lives? From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes used as a natural  source of nutrition and sometimes as an effective political tool. Because there is so much in beer to discover, we launched The World Of Beer.

Innovation, Consumer information, Healthier world
An update on our consumer information project: providing the information consumers want

An update on our consumer information project: providing the information consumers want

The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products. 

Healthier world
Global Be(er) Responsible Day 2016: Sharing our progress on the Global Smart Drinking Goals

Global Be(er) Responsible Day 2016: Sharing our progress on the Global Smart Drinking Goals

Last Friday, we celebrated Global Be(er) Responsible Day (GBRD), a global beer industry-wide initiative that brings people together to raise awareness about the importance of making smart drinking choices. We would like to take this day as an opportunity to share with you our progress on achieving our Global Smart Drinking Goals, which we launched last year. 

Healthier world
Launching the smart drinking City Pilot project in Leuven, Belgium

Launching the smart drinking City Pilot project in Leuven, Belgium

As part of our Global Smart Drinking Goals, we launch today the City Pilot project in our European Zone. The city that has been selected is Leuven, the leading university city in Belgium and home of both our Stella Artois brewery and of AB InBev’s global headquarters. Together with our external partners, we presented the ambitious plan to reduce the harmful use of alcohol in the city by 10% by 2020.