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Industry Joining Forces on Global Beer Responsibility Day

Industry Joining Forces on Global Beer Responsibility Day

On September 18th, Global Beer Responsibility Day will be organized as a joint beer industry initiative for the first time in a number of markets worldwide. During this day we want to emphasize our continuous efforts to remind consumers to enjoy our beers in a responsible way.  This event originally started as an initiative by AB InBev back in 2010 and since then we’ve seen similar efforts from other alcohol producers, which we of course welcome as a very positive development.