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Welcome to our blog!

Consumer information, Healthier world
Ingredient and Nutrition Info on our Beers as of 2016

Ingredient and Nutrition Info on our Beers as of 2016

Awareness Week on Alcohol Related Harm 2015 is taking place this week and it’s a good time to share our progress on implementing our commitment on consumer information. Under this commitment, we will provide consumers in Europe with full ingredient and nutritional values (the ‘Big 7’: energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt) on our beers; on label and online. 

Healthier world
Industry Joining Forces on Global Beer Responsibility Day

Industry Joining Forces on Global Beer Responsibility Day

On September 18th, Global Beer Responsibility Day will be organized as a joint beer industry initiative for the first time in a number of markets worldwide. During this day we want to emphasize our continuous efforts to remind consumers to enjoy our beers in a responsible way.  This event originally started as an initiative by AB InBev back in 2010 and since then we’ve seen similar efforts from other alcohol producers, which we of course welcome as a very positive development.