Welcome to our blog!

Welcome to our blog!

Consumer information, Healthier world
Sharing our progress on consumer information

Sharing our progress on consumer information

One year ago, we launched the initiative to provide consumers in Europe with full ingredients and nutritional values for our beers; both on label and online. As the world’s leading brewer, we believe we have a responsibility to our consumers to clearly provide the information they need to make smarter choices that are right for them.

Innovation, Healthier world
Empowering our consumers through choice: the launch of Jupiler 0,0%

Empowering our consumers through choice: the launch of Jupiler 0,0%

As part of our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025, we committed to foster a culture of smart drinking by positively influencing social norms and empowering consumers through choice. One result of our efforts is Jupiler 0,0%, which was launched last week.

Becoming the first truly global brewer

Becoming the first truly global brewer

We are pleased to share that AB InBev and SABMiller have now combined into one company following the closing of our transaction. Together, we will be able to do more than either company could separately. As a truly global brewer, we are building a company to last – not just for a decade, but for the next 100 years. 

Innovation, Economic contribution
Welcome to The World Of Beer!

Welcome to The World Of Beer!

Have you ever wondered about the various ways in which beer touches our lives? From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes used as a natural  source of nutrition and sometimes as an effective political tool. Because there is so much in beer to discover, we launched The World Of Beer.

Innovation, Consumer information, Healthier world
An update on our consumer information project: providing the information consumers want

An update on our consumer information project: providing the information consumers want

The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products. 

Healthier world
Global Be(er) Responsible Day 2016: Sharing our progress on the Global Smart Drinking Goals

Global Be(er) Responsible Day 2016: Sharing our progress on the Global Smart Drinking Goals

Last Friday, we celebrated Global Be(er) Responsible Day (GBRD), a global beer industry-wide initiative that brings people together to raise awareness about the importance of making smart drinking choices. We would like to take this day as an opportunity to share with you our progress on achieving our Global Smart Drinking Goals, which we launched last year. 

Healthier world
Launching the smart drinking City Pilot project in Leuven, Belgium

Launching the smart drinking City Pilot project in Leuven, Belgium

As part of our Global Smart Drinking Goals, we launch today the City Pilot project in our European Zone. The city that has been selected is Leuven, the leading university city in Belgium and home of both our Stella Artois brewery and of AB InBev’s global headquarters. Together with our external partners, we presented the ambitious plan to reduce the harmful use of alcohol in the city by 10% by 2020.

Cleaner world
Corona Save the Beach

Corona Save the Beach

On World Environment Day, we celebrated how bringing people together allows us to have a greater impact on the environment and in the communities where we live and work. We don’t only protect natural resources, but also defend the places where our consumers can enjoy their favorite brands. With this spirit, for the third year in a row, Corona commits to improve beach accessibility and increase environmental protection of beach areas with Corona Save the Beach in Europe.

World Environment Every Day

World Environment Every Day

On World Environment Day – and every day – our colleagues celebrate how bringing people together allows us to have a greater impact on the environment and in the communities where we live and work. We are committed to “brewing beer the Better World way” – embedding sustainability and social responsibility throughout our entire value chain – from seed to sip.