Welcome to our blog!

Welcome to our blog!

Innovation, Healthier world
Empowering our consumers through choice: the launch of Jupiler 0,0%

Empowering our consumers through choice: the launch of Jupiler 0,0%

As part of our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025, we committed to foster a culture of smart drinking by positively influencing social norms and empowering consumers through choice. One result of our efforts is Jupiler 0,0%, which was launched last week.

Innovation, Economic contribution
Welcome to The World Of Beer!

Welcome to The World Of Beer!

Have you ever wondered about the various ways in which beer touches our lives? From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes used as a natural  source of nutrition and sometimes as an effective political tool. Because there is so much in beer to discover, we launched The World Of Beer.

Innovation, Consumer information, Healthier world
An update on our consumer information project: providing the information consumers want

An update on our consumer information project: providing the information consumers want

The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products. 

Innovation, Excise and taxes, Economic contribution, Growing world
How can we boost investments in the EU?

How can we boost investments in the EU?

Today, our European President Stuart MacFarlane spoke at the High-Level Conference on “Europe as an Investment Destination. The event was convened by the European Commission in the context of the implementation of the European Fund for Strategic Investments, a 315 billion Euros initiative launched by the President of the European Commission Jean-Claude Juncker, to stir growth and competitiveness in the EU. 

Innovation, Economic contribution, Cleaner world
Global stories for a Better World

Global stories for a Better World

We were able to provide a great multi-angle insight on our company with a set of interesting articles on AB InBev that has been published in Belgian financial newspapers De Tijd and L’Echo. We believe these stories are worth to be further spread.

Innovation, Growing world
Being part of a wider barley growers network: a mutual benefit

Being part of a wider barley growers network: a mutual benefit

Barley is one of the main ingredients of beer and therefore its availability and quality are crucial to our company’s future and success. However, with the rise of crop issues due to increasingly erratic climate patterns, farmers are moving away from malting barley in favour of crops with simpler management and more predictable revenues. In order to be able to keep brewing great beers in future, it is essential that malting barley remains a relevant and attractive crop to the best growers in the world. 

Innovation
“Intermodal Transportation”: The Route To a Sustainable Future

“Intermodal Transportation”: The Route To a Sustainable Future

“Green logistics” – perhaps more appropriately called “greener logistics” – has become a catchword in the transportation industry and a major focus of our company. In 2014, we became the first in the brewing industry to set out a global commitment on this topic, aiming for a reduction of greenhouse gas emissions in our logistics operations by 15% per hectolitre sold. Striving for continuous improvement to deliver this target requires innovation and strong partnerships. In this blog post, I will introduce you to some of our intermodal transportation* projects, which focus exactly on these areas.