Welcome to our blog!

Welcome to our blog!

Consumer information, Healthier world
Sharing our progress on consumer information

Sharing our progress on consumer information

One year ago, we launched the initiative to provide consumers in Europe with full ingredients and nutritional values for our beers; both on label and online. As the world’s leading brewer, we believe we have a responsibility to our consumers to clearly provide the information they need to make smarter choices that are right for them.

Innovation, Healthier world
Empowering our consumers through choice: the launch of Jupiler 0,0%

Empowering our consumers through choice: the launch of Jupiler 0,0%

As part of our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025, we committed to foster a culture of smart drinking by positively influencing social norms and empowering consumers through choice. One result of our efforts is Jupiler 0,0%, which was launched last week.

Innovation, Consumer information, Healthier world
An update on our consumer information project: providing the information consumers want

An update on our consumer information project: providing the information consumers want

The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products. 

Healthier world
Global Be(er) Responsible Day 2016: Sharing our progress on the Global Smart Drinking Goals

Global Be(er) Responsible Day 2016: Sharing our progress on the Global Smart Drinking Goals

Last Friday, we celebrated Global Be(er) Responsible Day (GBRD), a global beer industry-wide initiative that brings people together to raise awareness about the importance of making smart drinking choices. We would like to take this day as an opportunity to share with you our progress on achieving our Global Smart Drinking Goals, which we launched last year. 

Healthier world
Launching the smart drinking City Pilot project in Leuven, Belgium

Launching the smart drinking City Pilot project in Leuven, Belgium

As part of our Global Smart Drinking Goals, we launch today the City Pilot project in our European Zone. The city that has been selected is Leuven, the leading university city in Belgium and home of both our Stella Artois brewery and of AB InBev’s global headquarters. Together with our external partners, we presented the ambitious plan to reduce the harmful use of alcohol in the city by 10% by 2020.

Healthier world
Celebrating World Day of Safety and Health

Celebrating World Day of Safety and Health

Every year since the International Labour Organization launched the “World Day of Safety and Health at work” back in 2003, governments, employers and employees around the world join forces to promote safety and health at work. For us at AB InBev, this commitment applies to a multiplicity of different environments, from our offices to our breweries as well as on the road.  

Healthier world
Bringing our Global Smart Drinking Goals to life: a bar that serves only no-alcohol and lower-alcohol beers

Bringing our Global Smart Drinking Goals to life: a bar that serves only no-alcohol and lower-alcohol beers

Since the launch of our Global Smart Drinking Goals in December last year we have started to work on new and exciting projects that we would like to share with you. An example of our efforts to provide consumers with more choice to make smart decisions is the launch of a “pop-up bar” which only serves no- and lower-alcohol beers.

Healthier world
AB InBev's Global Smart Drinking Goals: a discussion with our senior leadership team and external experts

AB InBev's Global Smart Drinking Goals: a discussion with our senior leadership team and external experts

On 9 December 2015, we launched our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025. In the meantime, we wanted to share the video from our senior leadership team and external experts, who discuss our Global Smart Drinking Goals and our ambitious plans to promote smart drinking worldwide.

Consumer information, Healthier world
Ingredient and Nutrition Info on our Beers as of 2016

Ingredient and Nutrition Info on our Beers as of 2016

Awareness Week on Alcohol Related Harm 2015 is taking place this week and it’s a good time to share our progress on implementing our commitment on consumer information. Under this commitment, we will provide consumers in Europe with full ingredient and nutritional values (the ‘Big 7’: energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt) on our beers; on label and online. 

Healthier world
Industry Joining Forces on Global Beer Responsibility Day

Industry Joining Forces on Global Beer Responsibility Day

On September 18th, Global Beer Responsibility Day will be organized as a joint beer industry initiative for the first time in a number of markets worldwide. During this day we want to emphasize our continuous efforts to remind consumers to enjoy our beers in a responsible way.  This event originally started as an initiative by AB InBev back in 2010 and since then we’ve seen similar efforts from other alcohol producers, which we of course welcome as a very positive development.