Ask most beer lovers to reel off the ingredients of their favorite tipple and they will probably say malted barley, hops and water. All present and correct; however, the brewing process would not be complete without another vital – but often overlooked – ingredient: yeast.
Today marks one year since we officially brought together the best of AB InBev and SAB. We have been able to achieve more as one company, together with our colleagues and external partners.
We continue to work hard to brew the best beers with the best ingredients and to build a company to last for the next 100 years.
On the 1st of July, we launched two projects with co-funding of the European Commission: LIFE BEVERAGE and LIFE REFRESHMENT. The EU grants co-funding to projects with European added value supporting environmental, nature and climate action projects throughout the EU. These projects are hence completely in line with our ambition to contribute to a better world and continue to work on the pillars of sustainability and social responsibility throughout our entire value chain.
The European Commission adopted today a report on the mandatory labelling of the list of ingredients and the nutrition declaration for alcoholic beverages. The Commission invites the alcoholic beverages' industry to develop, within a year, a self-regulatory proposal aiming to provide information on ingredients and nutrition of all alcoholic beverages.
'Dry January' may be over for another year, but the concept continues to divide opinion. While some will be feeling proud of their achievement, others will have succumbed to the odd cheeky pint. The rest will just be relieved to have their mates back in the pub.
Last year, we shared a set of articles highlighting different initiatives that contribute to build a better world, to provide a multi-angle insight on our company. Because our world keeps changing, we bring you a sequel today with new stories putting leadership, innovation and environment at the top of our agenda.
With our Global Smart Drinking Goals, which were launched a year ago, we deepened our commitment to reduce the harmful use of alcohol. At AB InBev, and as the leading global brewer, we believe that offering our consumers a wider choice of products with different alcohol strengths is key to helping them make smart drinking decisions.